Shine bright and keep your blonde hair in top condition with the Joico Blonde Life Brightening Shampoo. An effective cleanser that leaves your hair and scalp free from build-ups as well as excess oil and dirt, the shampoo gently lifts particles away without stripping you of essential goodness. What’s more, the formula has been specially designed to maintain the brightness of blonde dye for a longer-lasting finish.
The generous lather helps to detangle strands for a more manageable mane, making hair easier to brush and style and reducing the risk of breakage from tugging. Hair will feel softer and smoother with a shiny, silky look thanks to Smart Release Technology, a blend of three potent ingredients that bring out the best in your locks. By combining Arginine, Monoi Oil and Tamanu Oil within an invisible liposome, the shampoo manages to protect and nourish hair without weighing it down.
An essential amino acid, Arginine works to make sure hair is strong and resilient, focussing on both the inside and outside of fibres for a healthier appearance. Monoi Oil ensures frizz-free results, packing in the moisture alongside Tamanu Oil’s hydrating combination of Omega 6 and 9, which come together to shield you from both the environment and UV rays.
Free from SLE/SLES Sulphates.
Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great
Used on blond highlighted hair and it makes it shiny and soft
by Sarah Verified Purchase
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Used on highlighted hair
Amazingly results so happy used on dark blond highlighted hair and t came up shiny. Used conditioner as well. Highly recommend
by Sarah Verified Purchase
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Amazing
This left my hair so soft even before conditioner. Great shampoo fir blondes especially if you have any dryness
by LL Verified Purchase
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Love Joico
Great product and brand all round better than others I’ve used and love the travel sizes !
by Iris Verified Purchase
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Not purple !!
Found the perfect shampoo to brighten my hair and extensions without it being purple
by ZoesBeautyBits Verified Purchase
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Try it sized bottle
I have natural blonde hair and its very fine and dry,Unfortunately it has darkened as i can't go directly in the sun due to health issues.This actually works even after the first time, And its virtually tug free,Never tried a shampoo this good before and i am very impressed.Only issue is i didn't wash it out properly the first time i used it so make sure you give it a good wash out and i think i used to much as well after seeing people's comments of only needing a little.I do get help to do it now and this product has made a hudge difference.I also bought the mask and the spray.Top quality products and worth every penny.Thanks lookfantastic,It is good to spend money on yourself and feel good about yourself.
by Shona Verified Purchase
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The Best
Love all joico hair products, this brightening shampoo does exactly what it says, brightens, if you have blonde hair, give it a try.
by Old Rocker Verified Purchase
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So far so good
Have just recently bought this so have only used a few times. So far the best blonde shampoo I have tried as others tend to dry hair out. Nice smell too!
by Edie pedie Verified Purchase
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Wonderful surprise
Purchased the mini size just to try, WOW, It's brilliant Have been using a good brand purple shampoo, great for stopping my hair from " yellowing" but is very drying This isn't purple, smells wonderful & just a small amount leaves hair sqweeky clean, easy to comb & bright. It's like when you first have your hair bleached but nicer I am definitely going to purchase the bigger size & use it daily, saving the purple stuff for once a week Really impressed
by ArchiesMum Verified Purchase
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