Shine bright and keep your blonde hair in top condition with the Joico Blonde Life Brightening Shampoo. An effective cleanser that leaves your hair and scalp free from build-ups as well as excess oil and dirt, the shampoo gently lifts particles away without stripping you of essential goodness. What’s more, the formula has been specially designed to maintain the brightness of blonde dye for a longer-lasting finish.
The generous lather helps to detangle strands for a more manageable mane, making hair easier to brush and style and reducing the risk of breakage from tugging. Hair will feel softer and smoother with a shiny, silky look thanks to Smart Release Technology, a blend of three potent ingredients that bring out the best in your locks. By combining Arginine, Monoi Oil and Tamanu Oil within an invisible liposome, the shampoo manages to protect and nourish hair without weighing it down.
An essential amino acid, Arginine works to make sure hair is strong and resilient, focussing on both the inside and outside of fibres for a healthier appearance. Monoi Oil ensures frizz-free results, packing in the moisture alongside Tamanu Oil’s hydrating combination of Omega 6 and 9, which come together to shield you from both the environment and UV rays.
Free from SLE/SLES Sulphates.
Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Long lasting and affordible
I purchased 2 of these small bottles and am now on the 2nd. Although I have very long waist length hair, this shampoo has lasted much longer than any other sulphate free shampoo I have used, due to their lesser lathering effect on the hair I often end up using more of sulphate free shampoos than normal shampoo but this has been impressive and cost effective. It has been very useful for rinsing out olaplex (something that has previously caused build up in my hair) and I'm really impressed at the brightening effects I has had the more I have contined to use it. I'd highly reccomend these small bottles if your looking for a new blonde shampoo but arent willing to splash out on a full size just yet
by bekki Verified Purchase
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Great to be able to try for an affordable price
This shampoo helped to lift product build up from my dull blonde hair without being too harsh or drying and left it with a healthy shine after the 1st use, and there is enough in this 50ml bottle for several washes which makes it a reliable tester for you to see the full benefit of the product I like being able to try affordable samples before committing to buying a full size product and think its great that Look Fantastic has plenty of Joico travel size products in stock, I intend to try more in my future purchases and highly recommend taking a look at what they have to offer :)
by bekki Verified Purchase
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Love it!
Left my hair so soft and manageable. Brightened it up as well,
by Jenny Verified Purchase
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Holiday buy
Bought for holiday lasted 10 Days good value for money
by Iris Verified Purchase
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Not really sure what it did
I can't say I was overwhelmed by this product, it wasn't as drying as some brightening shampoos but I don't really think it did much brightening either. Nice shampoo but it didn't work for me for what I got it for.
by Joanne Verified Purchase
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Great for dry hair
Purchased because I like the Joico shine and protect spray. Definitely made my hair feel softer and more hydrated
by Hannah Verified Purchase
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Trial
Bought the smaller bottles first to give it a try and I did enjoy using and did see a difference in my blonde but didn’t feel as hydrated as other shampoos I’ve used
by Nicola Verified Purchase
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Great little hair uplift
Been using this shampoo and it picks out my highlights beautifully. My hair is left soft and glowing. I recommend this shampoo!!
by Lynda Verified Purchase
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Impressed!
Lovely shampoo, purchased to trial and I’m very impressed. Left my highlighted hair smooth, soft and shiny! Easy to detangle and moisturised.
by Zena Verified Purchase
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Love
After trying this sample size I bought the full size bottle. I love this shampoo. Great on my coloured blonde hair.
by Kayleigh Verified Purchase
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