Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.
Infused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.
An expert fusion of hydrating Monoi and Tamanu Oil enrich tresses with a velvety-soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.
Lather onto wet hair, then rinse thoroughly.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great shampoo
I love the smell of this product and how clean and soft it made my hair feel, I didn’t personally notice it making a difference to the lightness of my hair but still a great product.
by Misha Verified Purchase
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Joico brightening Shampoo
Leaves hair feeling lovely and bright. Great smell also.
by Heather Verified Purchase
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Only shampoo for me
I use this on my highlighted hair. Leaves it feeling great.
by Louise Verified Purchase
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perfect shampoo for blondes
As I usually use purple shampoo but find it can be a little drying I wanted to try this shampoo as an alternative. It smells great, you dont need loads and I dont think its a shampoo you need to use for every wash. I really think you can tell a difference when using this. When my hair is due to be getting done and it looks a little due I tend to go to this and helps freshen my blonde up without drying my hair out. It is expensive but I think if you dont need to use it consistently I find mine lasts a long time and I have long hair.
by Caitlin Verified Purchase
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Love it
I love this brand. I think it’s great. I try and alternate between this and olaplex when they run out and I use cheap brands in between deliveries and I can really notice the difference. I am hooked.
by Tanya Verified Purchase
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Hands down my favorite Blonde Shampoo
I can’t recommend this shampoo enough for all blonde/light hair. I first purchased in March last year, over the years have tried so many shampoos aimed for blonde hair. I love that it is sulphate free to protect the hair and you can still get a great lather from it as some of the sulphate free shampoos didn’t give me that. Hair feels so clean after each wash and I feel like it’s keeping my colour better than any other shampoo. I use a purple shampoo once a month now rather and the rest with this and my color and hair condition has never been better. And it lasts so long as a little really does go a long way. A must buy!
by LT
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Joico Shampoo
I love this shampoo, as I have hi lights, natural blonde & a mixture of grey hair, it’s definitely brightens up my hair colour, even two days after you have used this shampoo, it looks & feels clean & no harsh chemicals.
by KG Verified Purchase
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Brilliant product
It left my hair shiny, soft and really bright!! I’m obsessed. This is my third type of product to try from joico and they’re all amazing. Highly recommend!!
by Katie Verified Purchase
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A little goes a long way
Really pleased I tried this shampoo! I have fine hair that I usually need to wash every other day, however, I have found with this shampoo that I can leave it every three days without it looking greasy. I also don't need to use very much at all so I think it's going to last a lot longer than the other shampoos I have tried. Very happy with it!
by Sarah Verified Purchase
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fav blonde shampoo
left my hair silky and soft and the smell is really nice. Doesn't weigh hair down and a little goes a long way
by d Verified Purchase
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