Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Good Toner
This shampoo is great at toning, the shampoo itself is a very deep purple. I'm obsessed with getting all yellow tones out of my hair so this was perfect for me. It also didn't dry my hair out the way alot of toning shampoos do. I would recommend for anyone who likes an ashy blonde.
by Kel95
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Best purple shampoo, soft hair with no brassiness
This shampoo actually got rid of any brassiness/yellow tones from my hair without making it feel dry. In fact my hair felt so much softer and hydrated after using it! The smell was also amazing, not too overpowering. I can’t believe the difference in my hair so will be sticking with this from now on!!
by Kerry33
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Great even after first use
Right after first use of Fudge Shampoo my hair has been much softer and got lighter blonde waves on my long hair. It has also beautiful smell and works with damaged. Definitely i will buy it again
by Sndr91
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Perfectly toned
This shampoo toned the brassy tones out of my blonde hair. Loved the scent and wasn’t as drying on my hair as some of the other purple shampoos I have used
by Jessica
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Love it
Comparing to other brands which I have tried, this shampoo smells amazing! Gives your blonde colour totaly new ashy look which I couldn't achieve with other brands after many uses. Shampoo doesan't dry the hair at all, actualy leaves hair smooth even without hair mask. I'm in love with it! Supplier could just make a note to use gloves when using it as coulours your hands and nails. Would recomend for 100%.
by Debs
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Toning Shampoo
I tried the Clean Blonde Damage Rewind Purple Toning Shampoo, I was very impressed with the results after only the first use, I only left the shampoo on for 5 minutes as instructed and the results were very visible. It has a lovely scent and my hair felt lovely after. I’m excited to carry on using it and to see the results. I’ve tried a few different toning shampoos and this is definitely my favourite.
by Laura92
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Wow!
I have tried so many purple shampoos, and have never felt ‘Wow’d’ until now!! This knocks every bit of unwanted brassiness out of your hair! Smells gorgeous too! What more can I say. I highly recommend this product!
by Kay123
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Great for toning brassy blonde hair
Lathers up really nicely in my hair, with a great deep purple colour for blonde hair toning, I especially like the added benefits this shampoo provides too, I just wish it was curly girl friendly but it’s great that its sulphate free and contains protein too
by Jas333
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Not for me
It did not help with the tones in my hair at all, and the longest I kept in ky hair is 20 minutes, eventough it obly states 5 on the bottle. Also made my hair a bit dry. I liked the scent of it tho
by Alle21
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Best one I have tried on the market!
After getting my hair all purple by the John Frieda shampoo, a better response but too greyish by Lee Stafford, I found this to be the best toning shampoo I have used! My hair is blonde - as I had intended to, and before I put the million styling products that make it feel like hay, the hair is actually left feeling more or less healthy. At the moment following up with an intense shea conditioner, but I feel like I may be tempted to try out the conditioner of this as well!
by ebarga
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