Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 40 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great toner
I have used many toners in my blonde journey and this one is the best so far. No purple staining so Its amazing for daily use too which is great as it doesnt damage my hair! Can tell it will last a while too. Well pleased!
by Tinx
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Not for me
I was very excited to try this product, however, I was left quite disappointed it left my hair very dry and it all stuck together. I only left on my hair for less than a minute and I already felt like it damaged my hair enormously, I was applying hair masks and conditioner after this shampoo and still was struggling to even brush and separate my hair.
by ieva
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Love this shampoo!
Wow! I’m really shocked by this shampoo, I have used numerous purple shampoos and they have always made my hair very dry and doesn’t seem to change the colour very well, but this one I’m actually amazed by I’ve used it only once and it has made such a difference to my yellow tinged hair, it is now back to a beautiful silver after 1 use! Looking forward to using it again as I hate the brassiness in my hair and this takes it out straight away. I’ve also never been fond of the smell of purple shampoos but this one smells delightful and leaves my hair smelling lovely. Turns my hands purple like every other shampoo but always shampoo my hair first and after 10 minutes of washing myself it has gone! A little defiantly goes a long way too. I have long thick hair and only had to use a small amount for it to work it’s magic! Will definitely be buying again as I’m really happy with this product and highly recommend it!
by Courtney
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WOW
This purple shampoo is a dream! I hate any warm tones in my blonde hair so I frequently search for the best purple shampoo to get the ashiest blonde possible. The value is really good for the money. A small amount and it works in a couple of minutes to rid any yellow tones in your hair.
by Luc
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Would use only as a toner
I have given this 2 stars as it did neutralise the brassy tones in my hair but I would only use it as a toner. As a shampoo, it didn't clean my hair and scalp, and left the roots greasy and the ends dry. It also stained my hands and scalp purple. I wouldn't recommend it as there are other shampoos and toners that do a better job.
by Sophia23
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Smells amazing
Started using this a couple of weeks ago, smells amazing and it’s really given my hair a beautiful silver tone to it!
by Ness
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Purple shampoo
Good product. Its given my hair a really cool and creamy finish, also smell great too. Would highly recommend.
by Sam664
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Best purple shampoo
Love this shampoo! I have used many purple shampoos in the past, trying to get rid of the brassy and yellow tones in my hair, but none of them worked as quick as this! Only after the first wash, my hair was lightened and very soft, like I've just left the hairdressers. I use olaplex series and even that doesnt leave my hair as soft!
by Kornelia
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Excellent shampoo
I recommend it! It leaves my hair brilliant cold tones, very soft and hydrated. First time I have shampoo with that soft velvet consistency.Love it!
by syll93
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Fudge Shampoo
Excellent product. I’ve tried many of purple shampoos, however they always left my hair dry and even difficult to brush after wash. This one is 10/10! Lovely cold tones, my hair feels perfect, smooth and smell so nice! Recommend to everyone :)
by Runia
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