Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
gorgeous !
love this purple shampoo, it keeps my blonde salon fresh. LOVE!
by Claire Verified Purchase
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Would recommend
Works really well to remove brasiness but don’t over use or you can get purple tinge. I tend to use it once a week and it keeps it looking fresh!
by Hayley Verified Purchase
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Fudge clean blonde shampoo
To be honest I got a good lather and my hair had a lovely shine after using it , did it reduce the brassiness , yes but just until the next shampoo day , so would have to be used each time you shampoo and only got three washes from bottle , smelt lovely Would buy for weekend away etc as a travel shampoo
by Marianne Verified Purchase
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Extremely good experience!
In regards to getting rid of brass tones in your hair, its absolutely brilliant. One of the best purple shampoos I've tried. Very effective but I do find it dries your hair out a little, especially if you have very damaged hair and don't condition after. I use a hair mask for after and my hair is perfectly smooth. I wouldn't advice using on extremely dry damaged hair as its quite powerful. I used this before cutting my hair (my ends was dry, fragile and dead) and they turned a blueish grey colour. Overall I use this every time I shower and its been working perfectly! I've gone from a very dark gingery blonde to practically white hair. Would definitely recommend.
by lauralou
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Moisturising
Amazing shampoo. It really removed the yellow from my bleached hair without making them dry. My hair was very soft.
by Blondie
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I am with love
I love the shampoo IT change my colour all the yellow hair gone 🤩hair feeling so soft I recomend to everybody who has blonde hair!xxxx
by MagdalenaB
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Absolutely amazing
This shampoo has to be one of the best purple shampoos on the market! It simply is the best. It has helped the brassy tones in my hair, as well as rejuvenating it and making it sleek and smooth. My hair has never felt better.
by Gems92
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Great toner
I have used many toners in my blonde journey and this one is the best so far. No purple staining so Its amazing for daily use too which is great as it doesnt damage my hair! Can tell it will last a while too. Well pleased!
by Tinx
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Not for me
I was very excited to try this product, however, I was left quite disappointed it left my hair very dry and it all stuck together. I only left on my hair for less than a minute and I already felt like it damaged my hair enormously, I was applying hair masks and conditioner after this shampoo and still was struggling to even brush and separate my hair.
by ieva
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Love this shampoo!
Wow! I’m really shocked by this shampoo, I have used numerous purple shampoos and they have always made my hair very dry and doesn’t seem to change the colour very well, but this one I’m actually amazed by I’ve used it only once and it has made such a difference to my yellow tinged hair, it is now back to a beautiful silver after 1 use! Looking forward to using it again as I hate the brassiness in my hair and this takes it out straight away. I’ve also never been fond of the smell of purple shampoos but this one smells delightful and leaves my hair smelling lovely. Turns my hands purple like every other shampoo but always shampoo my hair first and after 10 minutes of washing myself it has gone! A little defiantly goes a long way too. I have long thick hair and only had to use a small amount for it to work it’s magic! Will definitely be buying again as I’m really happy with this product and highly recommend it!
by Courtney
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