Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 40 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great Stuff!
It dyed my hands purple so I recommend wearing gloves. Apart from that it was amazing and saw instant results.
by Jessy308
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Unreal- silky,shiny hair with a lovely tone
I love this silver toning shampoo, it makes your hair a lovely silver clean colour taking away all the brassy tones. I suffer a lot with my hair going brassy very quickly and have used a lot of silver shampoos. The ones I have previously used make it feel very dry and can make it go very purple/blue. This one done nothing but to do what it says on the bottle and lived up to everything it says on the bottle. Very very happy. My mum who is also a hairdresser highly recommends this product. Makes your hair shiny/silky Smells unreal A little goes a long way 10/10.
by DCD21
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Very good shampoo
This shampoo has very strong brightening properties. After a wash hair doesn’t feel dry or tangled which often happens with other toning shampoos. Would recommend.
by sklaudiaas
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The best purple shampoo!
This is amazing! It really gets rid of the brassiness in my hair. It smells amazing, doesn't damage my hair and its sulphate free so great for all hair types and extentions!
by Bunny5
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Definitely recommending
Hair are so soft after usage. Colour definitely better. Good value for money. Nice consistency. Definitely would recommend for all blond hair
by Dominika
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Brass be gone
I have been using this shampoo just twice weekly and even after the first time using my brassy blonde was back to icey blonde, I’ve tried numerous brands for around the same price bracket and none have come close, the bottle is also a great size. I will definitely be repurchasing!
by Laurlouc
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Brightening
I really like this. It definitely did brighten my hair and get rid of the brassy tones. I need to use it more so see about the damage rewind benefits. Overall happy so far.
by Ash
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Would recommend
Does not dry out hair as some others, would recommend leaving for a bit longer for the best results. Overall I am impressed.
by Vicky
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Great for reviving colour
I much prefer this purple shampoo to others I’ve used. It doesn’t leave it as dry and certainly not as damaging as others
by Court Verified Purchase
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Awful
This shampoo is awful. I don’t know why it’s so expensive. I got my hair done a lovely Sandy blonde colour and this has stained it blue/grey. It’s also so drying!! Even after leaving the condition in for 5-10 mins I struggle to get a brush through my hair! It also stains hands/feet/bathroom purple AND the bottle leaks leaving a big purple mess. Will not be buying again.. it’s going in the bin
by Ellie
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