Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lovely product
This was my first time trying this product and can I just say I’m so impressed, due to covid I haven’t been able to tone my hair so I have had a brassy colour, one wash of this and I have already noticed a difference, the yellow undertones have disappeared already and the smell of this product is lovely. Leaves your hair feeling healthy and smooth X
by Starryeyesxox
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Worth a go!
The product is in a convenient attractive looking bottle. It is thick is consistency and is bright in colour. Unlike many other toning shampoos I have tried, this one lathers up really well and feels luxurious. The smell is nice, and it definitely changed the shade of the hair. I would prefer a bigger effect after only 1 wash but I’m sure after a few more washes it will be more effective.
by Abbiem123
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AMAZING!!!!
This product is amazing!!! I started to see my brassy blondes brighten up after one shampoo! I have used this shampoo twice and I keep it on my hair for the recommended 5 minutes and it worked wonders!! I thought the only way to get my bright blonde back would be bleaching it again but try this before touching the bleach! You’ll see a remarkably quick difference after one use
by molls
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Nice shampoo!
I liked this purple shampoo! It gives a nice clean finish, but be careful not to leave it in for too long to avoid your hair getting a purple tinge. Not the most hydrating so make sure to use a nourishing conditioner afterwards.
by Cat26
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Great!
After bleaching my hair during lockdown this has really helped to get the yellow undertones out of my hair. Deffo recommend
by Anon
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Purple shampoo
Great shampoo, easy to use. Lathers up great and makes your hair feel soft afterwards not like other purple shampoos where you have to use a conditioner because they dry your hair out. You can honestly see the difference in your hair colour the first time you use it. Yellow and brassy tones are gone, and I can imagine it will be even better if you use it regularly.
by Ewad
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Great toner
Love the fact it is in a easy tube bottle so all the product gets used, lathers really well and toned my hair into a silver platinum within 10 mins. Even tried on dry hair and it didnt dry my hair out. Love it
by Leah1998
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Purple Power!
This purple shampoo has an incredible amount of pigment which definitely does leave you with a cleaner blonde look. Just be careful of the amount of time you leave it on for as it does have a tendency to grab onto the lengths and can leave a slight purple tinge.
by Ash2468
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Great for ashy tones
Loved this! I leave on for 10 mins and my hair goes a lovely ashy grey colour like I’ve had a toner
by Loloppp
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Best Silver shampoo
Keeps your hair toned without drying it out. Made my hair really soft compared to other purple shampoos
by Hannah
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