Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 40 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Brilliant product
Very strong product for something available on the high street, will only work on bleached hair. I’d recommend.
by Emma
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Amazing product
I love this product, left my hair so smooth and clean and without yellow tones. I received this product from #hometestersclubuk to test it and I like the experience with him, highly recommended!!
by Alle M
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Pleasantly surprised
Very mixed feelings for this product. Firstly upon opening the shampoo the smell was pleasant and had a great thick consistency. The purple shampoo is extremely pigmented which is brilliant. (As per instructions state, you may need to use gloves as it did stain my fingers for a couple of days) Whilst using the shampoo I found it didn't lather great meaning I had to use more product to get a better coverage. It is a very thick textured product. After rinsing my hair felt very dry and straw like, I used my usual conditioner like always and immediately my hair felt better than normal. It dried without frizz (unusual for me!) And I was able to style my hair effortlessly. Tye colour really took out the yellow tones in my hair (fantastic!) I would definitely use and buy this product again but would have to alternate the use for every other wash as I feel my hair would be overtoned otherwise and I would be left with lilac tones.
by Jones92
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Lovely product
This was my first time trying this product and can I just say I’m so impressed, due to covid I haven’t been able to tone my hair so I have had a brassy colour, one wash of this and I have already noticed a difference, the yellow undertones have disappeared already and the smell of this product is lovely. Leaves your hair feeling healthy and smooth X
by Starryeyesxox
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Worth a go!
The product is in a convenient attractive looking bottle. It is thick is consistency and is bright in colour. Unlike many other toning shampoos I have tried, this one lathers up really well and feels luxurious. The smell is nice, and it definitely changed the shade of the hair. I would prefer a bigger effect after only 1 wash but I’m sure after a few more washes it will be more effective.
by Abbiem123
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AMAZING!!!!
This product is amazing!!! I started to see my brassy blondes brighten up after one shampoo! I have used this shampoo twice and I keep it on my hair for the recommended 5 minutes and it worked wonders!! I thought the only way to get my bright blonde back would be bleaching it again but try this before touching the bleach! You’ll see a remarkably quick difference after one use
by molls
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Nice shampoo!
I liked this purple shampoo! It gives a nice clean finish, but be careful not to leave it in for too long to avoid your hair getting a purple tinge. Not the most hydrating so make sure to use a nourishing conditioner afterwards.
by Cat26
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Great!
After bleaching my hair during lockdown this has really helped to get the yellow undertones out of my hair. Deffo recommend
by Anon
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Purple shampoo
Great shampoo, easy to use. Lathers up great and makes your hair feel soft afterwards not like other purple shampoos where you have to use a conditioner because they dry your hair out. You can honestly see the difference in your hair colour the first time you use it. Yellow and brassy tones are gone, and I can imagine it will be even better if you use it regularly.
by Ewad
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Great toner
Love the fact it is in a easy tube bottle so all the product gets used, lathers really well and toned my hair into a silver platinum within 10 mins. Even tried on dry hair and it didnt dry my hair out. Love it
by Leah1998
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