Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Doesn’t dry out
Really liked this purple shampoo. It pulled out my highlights perfectly and gave a lovely ashy tone - no purple or grey streaks here! It also smells lovely.
by Kat
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The BEST purple shampoo on the market
This in my opinion is the Best purple shampoo I’ve used by far!! After one use my hair was so much brighter and recieved so many compliments with people thinking I had my hair done!
by Nic0lers
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Love it
Lathers up nicely and keeps the brassy tones away! Would recommend!!
by Emj
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Definitely recommend
Far less drying than other similar products. Doesn't turn hair purple, but still an instant result on brassyness
by T Lou
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Very good
Very good shampoo, made my hair very soft and look healthy. Toned my hair nicely also.
by Abs
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Excellent silver shampoo
One of the best silver shampoos I’ve used, just after the first wash it took away all the yellow brassy tones! Also doesn’t leave your hair dry at all.
by jasmin33
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brilliant purple shampoo
It really helped to tone down the yellowish tones to my hair
by bgirlgem
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Brilliant product
Very strong product for something available on the high street, will only work on bleached hair. I’d recommend.
by Emma
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Amazing product
I love this product, left my hair so smooth and clean and without yellow tones. I received this product from #hometestersclubuk to test it and I like the experience with him, highly recommended!!
by Alle M
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Pleasantly surprised
Very mixed feelings for this product. Firstly upon opening the shampoo the smell was pleasant and had a great thick consistency. The purple shampoo is extremely pigmented which is brilliant. (As per instructions state, you may need to use gloves as it did stain my fingers for a couple of days) Whilst using the shampoo I found it didn't lather great meaning I had to use more product to get a better coverage. It is a very thick textured product. After rinsing my hair felt very dry and straw like, I used my usual conditioner like always and immediately my hair felt better than normal. It dried without frizz (unusual for me!) And I was able to style my hair effortlessly. Tye colour really took out the yellow tones in my hair (fantastic!) I would definitely use and buy this product again but would have to alternate the use for every other wash as I feel my hair would be overtoned otherwise and I would be left with lilac tones.
by Jones92
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