Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lovely product, first purple shampoo which didn't dry my hair.
As every person with bleached blonde hair can relate, keeping your hair nice blonde without yellow tones and keeping them healthy and beautiful ully is a real struggle. I can honestly say that this is the first purple shampoo that doesn't leave my hair dry and tangled after wash and the results are phenomenal. I finally have healthy hair without yellow tonnes.I will definitely buy it again.
by Aleks
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Really good
Really nice purple shampoo, toned from the first wash but doesn’t feel drying on my hair. Smells lovely too. Very happy
by Ellie
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Very good purple shampoo
This was a really good purple shampoo and much less drying/damaging than the previous one I used while doing the same job. Bonus: It looks metallic which is fun!
by say109
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Not my favourite
I have got this as a part of a testing experience. Unfortunately this make my hair really dry and freezy and didn't cool my hair colour at all. Personally I would not purchase again and I probably finish this product
by Mspolyna
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Great shampoo
This is the strongest shampoo formula I've ever tried for blonde hair! After only one use per week it cuts through the yellowness of the hair and turns it into a beautiful platinum. Also does jot stains the hands so that is great. Overall very nice product and very efficient!
by Laura
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100% Effective!
I absolutely love this shampoo and I’m so glad I’ve found a shampoo that does as it says! This shampoo is very very pigmented, and because of that it does stain (fingers, hands, tiles, etc..) If you rinse it off immediately then it will wash off tiles but it can stain nails for a couple days. The first time I used it I left it on my hair for around 2 minutes and it did take away the yellow at my roots and left my hair almost white, but the 2nd time I used it, the shampoo left my hair grey in places after leaving it on for 5 minutes, so definitely be weary of times when applying. I don’t mind this, but I know others may not like this effect as much. This product absolutely blows others out of the water. I’ve used a lot of toners, toning shampoos etc and this one is the only one I’ve found that works so effectively in removing brassiness/yellow tones from bleached blonde hair. The price is fair for the quality of the product. I have long hair and reckon this bottle would last around 10 washes.
by Jade
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Amazing Product!!
Best purple shampoo I have come across! Usually my hair is left feeling quite dry and straw like when using purple shampoo but it still feels healthy and soft with this product! Only downfall is the purple tone stains a bit more but after a good scrub of the hands it comes off! Would recommend to anyone!
by Natalie57
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Fudge shampoo
Great purple shampoo. It smells absolutely beautiful (which isn’t the same for some other purple shampoos I’ve tried). It left my hair feeling really soft too and my blonde looked less brassy after just one use. I will definitely buy it again.
by Becky29
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Amazing Product
I have tried many purple shampoos in the past and for my this is by far the best one I’ve tried. I love the thickness of the product and the smell. It works great with my hair, making the blond brighter. There are no brassy tones in my hair anymore either. Absolutely love this product and would recommend.
by Jess
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So good!
I’ve used plenty of purple shampoo’s in the past and this one is by far one of the best I’ve used! My hair feels lovely after it and my yellow tones and uneven colour has disappeared! I’m left with a beautiful silvery clean blonde and I love it so much! Will defo continue using.
by Tash
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