Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Yellow color gone away
I use a fer time, i see brilliant effect after furst use! It's amazing i have so really yellow hair, use a lots of the f Different brand but this one is the best!
by Helena993
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Best cheap purple shampoo
I don't tend to expect much from a purple shampoo product in this price range as they tend to dye your hands and bathroom purple. This product works well in little time and unless you want purple hair I'd rinse out quickly. The smell is not too potent but could be better. All in all at this price you can't go wrong.
by Emma
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The most efficient so far
Im dying my hair grey for almost 2 years already. Due to colour washing out very quickly I always use purple shampoo every other wash to keep the nice and cool tone, and as Ive tried almost every possible purple shampoo this one made very pleased with the effect. One wash and Ive already could see big difference plus the condition of the hair was amazing after wash! And the smell, I'm in love. Would totally recommend for who ever wants to keep hair in cool tone and not dry them out at the same time.
by LadyCarom
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Fudge clean blonde shampoo
From a shade of yellow blonde to a beautiful cold blonde. I am very pleased with the effect, I will definitely use this shampoo often and come back to it. I recommend!
by Malami
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Shampoo
Very good shampoo loved the feel an loved the way it left my hair soft shiny and not brassy will definitely order again
by Mikey
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Good and bad points- I would recommend
Good points: Very pigmented shampoo Lovely smell Nice texture Bottle full to the brim with shampoo It definitely helped keep my brassiness at bay Good value for money Not so good points: The shampoo was so pigmented it stained my skin a tiny bit. It left more dandruff than my usual purple shampoo I had to use a lot of product Keep the bottle upside down as the shampoo started oozing out (although there is a lot of product so its not that bad) Altogether i would recommend this product :)
by Coral12
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Great but gave me a fright!
Was very scared at first that the purple would stay in my hair but I washed using another normal shampoo afterwards and I’m so happy with the result! I went from a light golden blonde to champagne blonde in one wash - it really helped with the gold/brassy tones and I’d use this either immediately after bleaching or as a top up toner x
by Steph91
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Savior for chemical damaged locks!
This shampoo is amazing. The olaplex technology seriously works wonders. From the first wash my severely bleached, damaged, crunchy hair, became soft, smooth, shiny and moisturised. I am not joking when I say you will be amazed by how intensively and dramatically this repairs severely damaged hair! The purple anti brassing part of this shampoo is OK, although does leave a blue tinge and will Dye your skin, hands and nails so I recommend wearing gloves when using. The blue is quite prominent so be aware of that. However with time does turn to a cold icey tone. The olaplex technology is what makes this product amazing. I really recommend it.
by Littlered
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Works for Toning!
I was surprised to find that the shampoo didn't actually have much of a scent, which I quite liked. The product has a syrupy texture and since I have very long, curly hair I found it took some time to rinse it out. I did my usual blow dry after washing and noticed it had definitely removed some brassy tones in my hair which I was impressed by, but I did think my hair felt a little drier than it normally would be after a wash. Overall, the product does what it says it does so I would recommend it for toning, but personally, I don't think it's suited to my hair type.
by Breezy24
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Toning shampoo
This is a great product, I have used it on my extensions and it has not discoloured them as I have had problems in the past with the hair turning slightly purple. Took the brassy tones out great.
by Laura
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