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Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Not tested on animals.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Non drying
I have used the sulphate free version for the last year. I always dilute this 50/50 with normal shampoo to avoid the lilac hair.
by Loz Verified Purchase
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My fave
Love this, works so well to remove the brass tones from your hair. Always repurchase, been using for years now
by Rach Verified Purchase
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Excellent!!
Love this product!! Makes your hair feel lovey
by Teddy Verified Purchase
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Awesome
This is my favorite shampoo. Love the Greyish/ purplish toner.
by Diane Verified Purchase
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Really good
The best purple shampoo on the market and doesn’t damage my hair
by Lottie Verified Purchase
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Great purple shampoo
Highly pigmented, this really helps to get rid of any brassy tones yet it doesn’t dry hair out like some purple shampoos do.
by Amy Verified Purchase
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Does what it says on the tin!
Having carefully read reviews I chose this purple shampoo for my ice blonde toned hair and it does not disappoint. The colour has kept really well, condition remained good and despite regular use (twice a week) it has not left any purple tones but removed any yellow. Great shampoo!
by Marie Verified Purchase
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Does the Job
Amazing shampoo, gets rid of any yellow tones. Don't leave on any longer than 5 mins as it can leave some lilac in there.
by Channing Verified Purchase
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Good for damaged hair
I’ve tried a lot of purple shampoos (I have had bleached hair for many years). This shampoo I’ve found is the best at brightening my blonde without drying it out. I also find some purple shampoos make my hair dull, but this makes it bright and gets rid of any brassy tones.
by Sophie Verified Purchase
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Lovely
Lovely product, makes hair feel nice when using it, which is rare for purple shampoo products and it does a good job of removing brassiness, only down side is it stains your hands purple
by Sian Verified Purchase
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