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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Color Wow Root Cover Up - Platinum 2.1g
€34.45
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Customer Reviews
5 stars rating 189 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 22 reviews
1 stars rating 25 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Wow Dark Brown Root Cover Up !
I start with a small amount of product and build it up where needed and it covers nicely. It fills the hairline to look more full and covers the greys well ! It also stays put longer than I expected! X
by LookHoneyx Verified Purchase
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Colour Wow root cover
I will say it does the job of covering the grays hair but the brush is very stiff and is not helping
by Malgorzata Verified Purchase
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Yeah wow!
This is seeing me through in between hair appointments, the best out there for sure
by Lisa Verified Purchase
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Not worth it
Not great transfers everywhere better using normal eyeshadow
by Kirsty Verified Purchase
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Disappointing
Purchased this for myself & my daughter who are both naturally dark blonde/ mousey blonde & it is nothing like it is demonstrated in the Wow video....... multiple applications makes the hair very slightly lighter & just leaves a glitter on the scalp. Waste of money. Love the other Wow products, this one is just disappointing
by Lyd Verified Purchase
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Wow!
This is a repeat purchase. I first bought this product at the start of lockdown and have just started using the new one recently- excellent value for money and lasts and lasts. I used it for co ring greys around my hairline and filling in sparse hair at temples.
by Gillian Verified Purchase
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Really good
This was a lot better than I was expecting it to be! Would definitely recommend
by Natalie Verified Purchase
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Good
This product is very good It covers my roots It doesn't feel like there is any product in your hair which is a bonus
by Annamarie Verified Purchase
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Okay
Not as full coverage as I was expecting but the colour is a good match
by shelley Verified Purchase
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Perfect for adding more fullness.
I bought this for a client who's hair was thinning. I created an updo for her and added this in afterwards & it created the perfect illusion of thicker hair & helped her not full so self conscious too. It lasts really well and is easy to apply & doesn't look really fake and silly either. Build it up slowly & ensure you blend well along the hairline.
by Hollie Verified Purchase
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