Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Frequently Bought Together
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Color Wow Root Cover Up 1.9g (Various Shades)
€34.45
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
WoW root colour
I’ve ordered this twice - what a game changer! I use on my roots to save dying my roots so frequently. I really can’t do with out this product. Highly recommend
by Karen Verified Purchase
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Wow root touch up
Love this product , great coverage in-between hair appointments. Highly recommend 🙂
by Maureen Verified Purchase
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Great product
This is my go to and has been for years. It lets me go longer in between my colour appointments. It’s easy to apply and last until I was it out. It’s also great for filling in if your hair it a bit thin in places. I’ve tried other products but this is the best for my hair.
by Melanie Verified Purchase
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Grey coverage
The produce looks good and is small and compact, so easily fits with your handbag essentials. I have stubborn greys which reappear 2 weeks after having my roots done, so this is a life saver!
by J Verified Purchase
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Not worth it
So I thought as someone who has dark brown hair this would cover my greys… it doesn’t. It covers your scalp but not your greys. Misleading info they should re write the packaging. Pricy too not worth it. Sorry.
by nav Verified Purchase
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WOW!!!!!
Wow root cover up has now become a staple in my daily routine. I have always been conscious about my thin-ing hairline (one o the symptoms of PCOS) and always desired a thicker look. Using root cover up around my hairline and parting now gives me that fuller, thinker look and completely transforms my appearance and confidence, BEST FIND EVER!!
by Anna Verified Purchase
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Wanted to love this but disappointed!
I was so excited for this product and, after reading some great reviews, thought it would be a game changer for touching up my roots in between hair appointments. I have naturally brown hair with blonde highlights so got the platinum blonde colour. Sadly it doesn’t seem to make much difference to my hair and just leaves it looking like I’ve put talc in my hair. I know this seems to work for many people but sadly a waste of money for me.
by Olivia Verified Purchase
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Cover up grey roots
Excellent for hiding grey roots along hair parting, until you are next due a salon appointment for parmanent hair colour.
by Marie Verified Purchase
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Great root touch up
I’ve used this product before and I think it’s great, a bit expensive but lasts a long time
by Denise Verified Purchase
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Great Product!
Genius Product...I've been putting off buying this for a while due to the price tag but I'm so glad I went for it. Such a clever little Product!!
by nix Verified Purchase
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