Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
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Color Wow Root Cover Up 1.9g (Various Shades)
€34.45
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Brilliant
Is perfect for hiding roots to just get a few extra weeks out of hair
by Rebecca Verified Purchase
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Good
Does help hide roots, very shimmery on the scalp if you get it on but doesn’t look awful or stand out One of the best I have tried. I am very light blonde and think I should have tried the platinum instead of the light blonde
by Tracey Verified Purchase
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Ok-ish
Thought this would be better than it is. The adverts and reviews I’ve seen have made it seem that this would colour naturally dark hair but it doesn’t, in the slightest. Wouldn’t buy again.
by Katie Verified Purchase
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Wow not
Purchased dark blonde, don’t bother unless you have brown hair. Did not have the desired effect to touch up blonde highlights. Wish I’d read reviews before purchasing, waste of money.
by Aimee Verified Purchase
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Wow product
I got this to help cover some grays. But I have too many so I think this would be better for roots etc
by Monica Verified Purchase
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Shade black
I found this was really water resistant, so it rained on the day I had applied this and it didn’t budge one bit. The only downside it is it applies very patchy and you end up using alot of product
by Pam Verified Purchase
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Hair root cover up,
Great product but u have 2 use a lot 2 cover , but you only use it after blow-dry stays in until Nxt wash….
by Jojo Verified Purchase
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Perfect coverage
I dye my hair jet black. My roots are naturally light this Is perfect for covering my roots. Is really easy to do and lasts a long time
by victoria Verified Purchase
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Cover up
I love this product for use when I'm nearing my hair colour appointment but not quite there and I start to get a silver line down my central parting. It's quick and easy to use and looks natural. My only complaint , I always seem to get messy using it. But that is probably just me !
by Sue Verified Purchase
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A good touch up
Purchased this powder for grey coverage on a natural dark brown root. I also have used this to fill in my hairline when wearing a headband. It worked very well for these purposes, but I would think twice about trying to use a lighter colour over a darker shade of hair (eg. covering dark regrowth to blonde) as you would need to use a lot of product. As a powder, I think your hair may end up looking dry and flat.
by Rebecca Verified Purchase
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