Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Frequently Bought Together
This item
Color Wow Root Cover Up 1.9g (Various Shades)
€34.45
Customer Reviews
323
5
4
3
2
1
168
78
35
22
20
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Not as good as I hoped
This doesn’t show up on my hair or cover my roots like the adverts I’d seen on social media suggest. A bit disappointing, won’t repurchase.
by AK Verified Purchase
Was this helpful?
Don’t waste your money
Doesn’t work at all. Tried on dirty and clean hair. Followed instructions and just made my scalp covered in pigment but didn’t stick to hair
by abby Verified Purchase
Was this helpful?
It’s ok
Ok but expensive and leaves my roots dry and colour match not the best
by Susan Verified Purchase
Was this helpful?
Poor
Would not buy this again. Definitely not light enough to match the platinum blonde it states
by Katie Verified Purchase
Was this helpful?
Love this
I use this everyday … I have really fine hair so when I put my hair up you can see my scalp in places. This covers it up really well
by kirsty Verified Purchase
Was this helpful?
Clever little compact
Great little compact takes a while to get used to a good application but stick with it, good for covering the odd grey hair or roots coming through. Also good for covering postpartum hair loss around the hair line as you can make your hair look fuller with less scalp showing through
by Celeste Verified Purchase
Was this helpful?
Wow
Amazing, been looking for a copper matched for ages this matches perfect
by Emma Verified Purchase
Was this helpful?
good product
I really like this product range and find that this covers the roots really well between professional colouring. I do find though that I prefer sprays as I think they are less messy and are more convenient for me.
by nicola Verified Purchase
Was this helpful?
Wouldn’t bother
Bought the platinum blonde shade and it didn’t make a difference, would have been the same look as applying talcum powder
by Meghan Verified Purchase
Was this helpful?
brilliant
fabulous at covering up in between salon appointments, stays put until next wash day
by Baldish Verified Purchase
Was this helpful?