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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
The best
Such long lasting, I’ve had it a year and used it a lot and still not even hit pan
by Heather Verified Purchase
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Perfect
Love this! Perfect for in between getting my roots down. I’ve tried spays and much prefer this powder- it doesn’t leave my hair cakey
by Alex Verified Purchase
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Magic buy
Perfect to cover my gray hair ....I love love it
by Gifftt Verified Purchase
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Disappointed
Read so many reviews before I bought this but was quite disappointed. It’s easy to apply and I got the right colour match but it didn’t seem to last well in my hair and definitely didn’t last until the next hair wash.
by Lisa26 Verified Purchase
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Wow colour touchup
Having tried many products to touch up my greys . This has to be the best I’ve used . The coverage is amazing and I like that it is a double ended brush
by Bex Verified Purchase
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Will buy again
Great product. Was sceptical at first but covers unwanted grey hair and doesn’t leave a residue
by Kate Verified Purchase
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Good product
I ordered this as I’m holding of to highlight my hair until closer to Christmas but I had a party and I didn’t want the look of my roots. Worked ok. I would say I needed to use more to cover it all and also I am much blonder so it didn’t really show up as much
by Liz Verified Purchase
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The best root cover up
Unlike some others, this doesn’t leave the hair feeling any different. No clogging, but it covers grey well and also makes thinning hair appear thicker. It doesn’t transfer to your hand if you touch it and is just the perfect product for between hair colours when the greys make an appearance. Yes to some it’s expensive, but it lasts for ages. I love it
by Mrs W Verified Purchase
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Can’t recommend enough
This is the 2nd one l have now purchased, l would recommend it for anyone who wants to cove grey root regrowth
by Pompom Verified Purchase
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Great for thinning hair
Really good coverage, gives me lots more confidence as I can touch up key spots at the front of my hair.
by Lexy Verified Purchase
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