Brighten your blonde with the Bleach London Purple Reincarnation Shampoo, a potent formula developed by professionals for instant and long-term results.
Powered by bond-targeting technology, the formula instantly cleanses and nourishes each strand, while neutralising brassy tones. Suitable for everyday use on all hair types, the shampoo removes impurities and product build-up, helping to leave the strands feeling light and refreshed, while promoting an illuminated shine.
Vegan and Peta-Approved
- ☼ AM / ☽ PM
- When to Use: Suitable for everyday use.
- Application: Massage into wet hair, rinse.
- Routine: Follow with Bleach London Conditioner.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Shampoo for blonde hair
I wouldn’t buy again, wasn’t as effective as other purple shampoos I have used.
by Georgie Verified Purchase
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Non drying
I love this shampoo for keeping my hair the right tone of blonde. It doesn’t cause any dulling of my hair and doesn’t seem to build up like some toning shampoos can.
by Rebecca Verified Purchase
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My go to purple shampoo
Absolutely love this brand, I have bleached hair and find for the price, this brand delivers! This shampoo is fantastic, it’s the first time I bought it and it really tones my hair nicely. I paid 3 times the price of this bottle for a high end brand that left my hair grey and dry! Will definitely purchase again.
by Rachael Verified Purchase
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Best purple shampoo
Love it. Tones well and doesn’t leave deposits like some other brands.
by Mary-Ellen Verified Purchase
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Good purple shampoo
I use a lot from the bleach London range and this purple shampoo is good for the price, doesn’t feel as drying out as some of the others and does take the edge of my bleached hair. I can always tell when I’ve used this and works well for me.
by Rachael Verified Purchase
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So good!
This is one of the best purple shampoos I've used (and I've tried a lot...) Has a much better smell than the other Bleach London version and doesn't dry your hair out as much!
by Lauren Verified Purchase
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