Recharge dry, dull hair with Aveda’s Deep Moisture Shampoo from the leading organic skin and haircare label’s new nutriplenish™ range. Delivering superfood-infused hydration with a potent blend of plant butters and oils, the decadent, vegan-friendly formula gently and thoroughly cleanses the hair and scalp, lifting dirt and impurities for a refreshing feel.
Ideal for dry, depleted and dehydrated hair types, the shampoo boasts a 94% naturally-derived formula featuring certified organic Coconut oil, nourishing omega-5-rich organic Pomegranate oil and Mango butter packed with fatty acids. These effectively penetrate the hair shaft, replenishing moisture (50% more than nutriplenish™ Light Moisture Shampoo) and strengthening each strand from root to tip to leave your mane soft, smooth and shiny.
Infusing tresses with Aveda’s own pure-fume™ aroma, composed of Cocoa, Ginger, Cardamom and a fragrant cocktail of pure botanical essences, the silicone and sulphate-free shampoo also helps to get a grip on unsightly frizz for improved manageability.
Suitable for dry to very dry hair types.
Free from silicone and sulphate.
Cruelty-free. Vegan.
Massage into wet hair from roots to ends. Rinse. Follow with nutriplenish™ conditioner deep moisture.
Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Babassuamidopropyl Betaine, Cocamide Mipa, Propanediol, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Mangifera Indica (Mango) Seed Butter, Stearamidopropyl Dimethylamine, Punica Granatum (Pomegranate) Seed Oil, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit Juice, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Avena Sativa (Oat) Bran Extract, Hydrolyzed Adansonia Digitata Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Chondrus Crispus (Carrageenan) Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Glycerin, Lauric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Laurate, Lecithin, Fragrance (Parfum),* Benzyl Benzoate, Amyl Cinnamal, Citronellol, Limonene, Hydroxycitronellal, Geraniol, Citral, Linalool, Citric Acid, Sodium Sulfate, Sodium Phytate, Potassium Sorbate, Phenoxyethanol <ILN47199>.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Hydrating but NOT detangling
I have chemically relaxed hair. I use Aveda Nutriplentish line for leave-in etc. upon trying the shampoo twice, however, it made my hair so tangled that it took about 45min to detangle it all after washing. However, the shampoo does hydrate. Nevertheless, I wouldn’t personally recommend it
by Beatrice Verified Purchase
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Really moisturising
Beautiful scent and really moisturising, I use once every few weeks for a deep moisturising treatment along with the conditioner just amazing. I have fine hair 2c so too heavy for all the time for me but great size and value for a treatment lasts ages.
by V Verified Purchase
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Love this shampoo
I’ve tried out many types of shampoos for my scalp & hair. This is top of my list. It’s a shame it’s not stocked in a bigger volume. I highly recommend this shampoo especially if you’ve a sensitive scalp. My hair is always silky after use
by Mar
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Awful stuff
Made my hair like frizzy straw nothing like it's claims.. glad I didn't buy full size
by Laura Verified Purchase
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Worst shampoo I've ever used
I bought this shampoo because its natural and my hair is dry and it claims to be a deep moisturising shampoo. But after using it my hair was like straw and full of knots so disappointed. Definitely doesn't live up to its claims
by Laury Verified Purchase
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Amazing
I bought the 50ml of this just to try it as I had also bought my usual 250ml of the pure abundance volumising shampoo. Well I now wish I had bought this in the 250ml as it made my hair feel fabulous after the first wash. I like the volumising shampoo but it tends to dry my hair and can make it very static where as this one doesn't. I will be purchasing the 250ml size the next time I need shampoo as it made my hair feel and look so good. Would highly recommend.
by DM Verified Purchase
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