Leave your hair feeling refreshed and cleansed with Aveda’s strengthening shampoo, formulated especially for damaged tresses. Working to lift away dirt and build-ups, your strands and scalp will be free of unwanted product, sebum and external pollution. This helps to reset your head of hair, giving you a blank canvas to style.
Harnessing the power of plants, the botanical shampoo not only cleans, but also fortifies your hair for a healthier-looking finish. It aims to support bonds* for more resilience while working to prevent potential damage that can be caused when pollutants are not removed effectively on a regular basis.
Finished off with Aveda’s pure-fume™, the shampoo has a delicate scent of organic Marjoram, Rose, Ylang-Ylang, helping to uplift your senses.
Suitable for all hair types and textures, even colour treated and chemically processed.
Made with 94% naturally derived ingredients from plants, water or non-petroleum minerals.
Suitable for vegans and cruelty-free.
*When used with the Botanical Repair™ Strengthening Conditioner.
Massage into wet hair, rinse well. Follow with Botanical Repair™ Strengthening Conditioner.
Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Sodium Chloride, Persea Gratissima (Avocado) Oil, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Camellia Oleifera (Green Tea) Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Bis-Ethyl (Isostearylimidazoline) Isostearamide, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Fragrance (Parfum),* Linalool, Eugenol, Geraniol, Amyl Cinnamal, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN47712>.
*Aveda’s Own Pure-Fume™ Aroma with Certified Organic Ylang Ylang, Rose, Marjoram and Other Pure Flower and Plant Essences.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Menopausal must-have!
Aah the joys of menopause.. thin lack lustre texture, dull and dreary hair … until … I discovered this!! It’s like a vitamin shot for the locks! The difference is instantly noticeable from the fullness to the ease of drying even to the obvious lack of breakage too … I can’t recommend this wonderful product highly enough. I buy this and it’s sister conditioner and the smoothing lotion and whilst I can’t do much about my hot flashes and mood swings … at least my hair looks pretty darn fab for an ‘older bird’ Very highly recommended indeed. Helps to get a good price and fast delivery as well. Since lockdown I’ve only bought my products from here on line ..I’m very impressed all round actually ❤️
by Anj Verified Purchase
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It works!
Average has come up thumps withvthus product. My hair feels clean, healthy and strong. Pleease don’t discontinue this one after just a few years on market!
by Pamela Verified Purchase
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Aveda Botanical Shampoo
Lovely product hair felt soft after first use
by Jackie Verified Purchase
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Allergic Reaction
I purchased the shampoo and conditioner and immediately suffered from an allergic reaction with a burning/itchy scalp. I had to go to a consultation with a trichologist in order to get help with calming down my scalp afterwards. Unsure whether anyone else has had this experience but the fragrance is really strong. Have since chucked this out as I cannot use it again. I gave it one star as annoyingly it did make my hair (e.g. the ends) feel really nice afterwards it just caused such a severe reaction on my scalp!
by Julia Verified Purchase
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Amazing
Very good shampoo, my hairs seems better after first used. Strong smell, not so tasty.
by Debs Verified Purchase
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Really good shampoo
This shampoo completely healed my itchy, flakey scalp! I never suffered with this before but I was using Olaplex shampoo prior to this which just didn’t work for me and left me with quite a lot of build up and an irritated my scalp. This shampoo cleanses well but doesn’t strip your ends or leave your scalp dry. It’s a herbal smell which I like too.
by Ellie Verified Purchase
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Lovely Product
Lovely shampoo my hair felt great , looked wonderful and will be using all the time from now on.
by SMW Verified Purchase
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Fab shampoo
I’ve recently changed from the Aveda volume shampoo and conditioner which I was happy with but felt like a change. I really love this shampoo and conditioner.
by ClareA Verified Purchase
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