Treat naturally curly or coiled hair types to the Long and Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling and combing damage for easier styling.
Rub an ample amount of shampoo between palms and gently lather through wet hair. Massage hair and scalp, leave on for 5 minutes and rinse thoroughly. Repeat if necessary.
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Propoxytetramethyl Piperidinyl Dimethicone, Benzyl Benzoate, Limonene, Linalool.
*Certified Organic
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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As I Am Long and Luxe Strengthening Shampoo 355ml
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Shampoing
Did like it smooth the hair and cleans very well and had a nice smell I do recommend it
by chaymae Verified Purchase
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Very moisturising, a bit cleansing.
This is great if you want to wash your hair multiple times a week as it's not stripping at all; however, in my thick curly 3c hair, it really doesn't clean the scalp. I use it when I want to wash my hair mid week or if my hair is on the really dry side.
by Chey Verified Purchase
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Great for curly hair
My mum loves this and always buys it, it has been great for her curls! Smells nice as well.
by Hannah Verified Purchase
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Fantastic hydrating shampoo for 4c hair
This product was a game changer for me since I started using it just over 2 months. It cleanses and hydrates my hair in one wash without being too harsh and is free from the 'bad' stuff found in some hair products. I highly recommend this product and the As I am Long and Luxe brand.
by Taraena Verified Purchase
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Ok
I had high hopes about this shampoo but this ended up being just a regular shampoo. Feels gentle and smells lovely but did not feel any strengthening effects or anything better than another shampoo.
by P Verified Purchase
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Good product
Leaves the hair and scalp clean. Hydrating, doesn't dry my hair.
by Rim Verified Purchase
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Extremely Disappointed!
I had wanted to try AsIAm products for a while having heard nothing but good things about the products but unfortunately I was left extremely disappointed after using this shampoo along with the conditioner. The shampoo didn't only leave my hair extremely dry and brittle but it left me with dry itchy patches on my scalp and behind my ears. I tried the shampoo a second time (on it's own), just to be sure that it was the shampoo causing the reaction, and I was correct. Unfortunately I will not be using any more AsIAm products and I hope no one else experiences the same results that I had.
by Pee Bee Verified Purchase
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Cleansing
Great shampoo. Cleansing but doesn't strip your hair. Great on my 3c/4a textured hair. Scent is good although a little overpowering for me
by Charl Verified Purchase
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