Refresh and revitalise curly or coiled hair textures with As I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates impurities and product build-up without stripping moisture.
Blended with natural Saw Palmetto, Tangerine and Vegetable Glycerin, the rejuvenating shampoo soothes and comforts the scalp, whilst removing excess sebum and promoting healthy hair growth. Expect deeply moisturised, hydrated hair from root to tip.
Sulphate-free.
- Rub a liberal amount within palms and distribute throughout wet hair.
- Lather product through hair and massage into scalp
- Carefully detangle hair with a wide-tooth comb.
- Leave on 3-5 minutes in order to eliminate shedding scalp debris.
- Rinse well.
- Repeat only if necessary to remove excessive product build up.
Aqueous (Water, Aqua Purificada, Purified) Extracts: Citrus Reticulata (Tangerine)¹, Cetrimonium Chloride, Cetyl Alcohol², C12-15 Alkyl Lactate, Cetearyl Alcohol², Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Glycerin¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Aloe Barbadensis Leaf Juice ¹, Ricinus Communis (Castor) Seed Oil¹, Poyquaternium-10, Piroctone Olamine, Potassium Sorbate, Methylisothiazolinone, Fragrance/Parfum, Limonene.
Source: 1-Natural, 2-Coconut.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Sensitive and oily scalp
I got very sensitive and oily scalp but very dry hair end. This one is a star for my hair!
by Faye Verified Purchase
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Disappointed
I have been using this shampoo for approx 2 months, and I have noticed my hair is getting greasier and my curls are not as defined. Just switched to another brand, and my hair is clean and my curls are back !
by Nicky Verified Purchase
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Does wonders for my scalp
I haven't experienced excessive scalp dryness and skin shedding like I used to since I added this shampoo to my routine. It smells lovely and has a pleasing texture too. I'm a little suspicious of a moisturing shampoo's ability to actually clean in general, so I do use a little bit of a cheap but effective Tresame one as a first step to make sure the dirt and build up are properly removed.
by N.I
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repeat purchase
I like this cieanser very much and rate it highly
by Angie Verified Purchase
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love this range of products
I used this in between washes and it left my hair soft and manageable
by Angie Verified Purchase
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Great for wavy hair
I have pretty wavy hair and I’ve been looking for something that didn’t strip my hair down too much and I absolutely fell in love with this product!! It cleans your hair just enough to get rid of excess grease but leaves my hair so nourished and makes my waves look gorgeous!
by Yuliya Verified Purchase
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Beautiful product
I love everything about this product! Leaves my scalp clean but not dried out, my flaky scalp has disappeared and my curls afterwards are defined and coiled! And I love how it suds as you wash it off not on actual application. Smell is subtle but lovely and sweet. Just wish I had more!
by Sian Verified Purchase
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Amazing
Bought this in a quest to go frizz free and embrace natural curls . Love the smell and the results
by Frizz bomb Verified Purchase
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AS I AM
I bought this for my son (my hair is relaxed) but I use it just as much as he does. It is great on his hair and on mine too! An excellent that leaves my hair (new growth and relaxed) moisturized, soft and smooth. I follow up with the leave in conditioner by As I AM but rinse the ends and leave it on the roots (new growth).
by MAB Verified Purchase
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Lovely product
The As I Am Cleansing Pudding Moisturizing Cleanser is a lovely CG friendly product. It smells as good as all the other As I Am products and has a nice, creamy feel to it. It foams very slightly so I tend to alternate between this and a cleansing conditioner. It is very thick, which is a good thing, but this makes it difficult to squeeze out of the tube because so I may need to decant into an old As I Am cleansing conditioner tub! Otherwise, I am very happy with this product for hydrated, moisturised curls.
by Laurrie
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