Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind.
Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume and bounce.
Versatile and smooth, the jelly helps to detangle and minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness.
Apply after cleansing, conditioning and detangling hair. Apply while hair is still very damp. Avoid rigorous towel-blotting to minimize frizz. Apply Born Curly Argan Leave-In Conditioner & Detangler, liberally according to instructions. Detangle using a wide tooth comb.
Smooth on Born Curl Argan Curl Defining Jelly along small sections, from root to tip. As you near the end of each section, define curls by rotating your fingertips to form a coil. (For longer hair, finger-raking or finger-coiling are also ways to define the natural coil/curl pattern.)
Spray hair with As I Am JBCO Water to keep hair damp if it begins to dry before styling is complete. Allow hair to dry completely to set the definition and avoid frizz. Air drying recommended. For older children, able to sit stationery for the time it takes hair to dry, you may use a hood dryer set to a low setting.
Fluff, separate or arrange coils/curls to finesse style if desired, only after hair is completely dry. To re-define curls, simply re-dampen the hair with water and smooth with fingers.
Aqua/Water/Eau, Glycerin, Betaine, Ricinus Communis (Castor) Seed Oil, Pectin, Xanthan Gum, Hydroxyethyl Cellulose, Citric Acid, Polysorbate-60, Piroctone Olamine, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum, Citronellol, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Hair
Didn't do much for my son's 4c hair, disappointed. Wanted soft curls not dry and hard this was very drying and left my hair feeling dull and dry.
by Relle Verified Purchase
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Hair
Didn’t find it did anything for my sons curls or locking in moisture
by Cherrelle Verified Purchase
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Hair product
Very light on hair. Doesn't leave sticky feeling on my curls. Love it
by Renata Verified Purchase
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Brilliant
Absolutely love this product for my little girl.. her curls are much more defined and easier to manage instead of being a mess.. have tried so many different products for her hair and this is now going to be my go to.
by Nadine Verified Purchase
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Finally!
Finally something to help my curls and stop frizz. This is so good and used alongside the leave in conditioner. Gorgeous smell and leaves curls and waves perfectly frizz free!
by Jade Verified Purchase
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Simply gorgeous
Unlike most gels this races your hair with soft gorgeous curls
by Lorraine Verified Purchase
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Great buy!
Originally brought in error for myself, gifted to my godson! His mom now swears by this product for his beautiful toddler curls
by Alicia Verified Purchase
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Brilliant stuff
I’ve got 2c hair: thick, curly, frizz prone and long. It’s got more curly and dry as I’ve aged and I’ve tried hundreds of products now, over the last 10yrs. This stuff is great - I’m using it alongside Elvive oil shampoo n conditioner, I only need to use a small amount of this to get soft defined curls that last for days. It has simplified my hair routine. I let it air dry a lot Of the time. It’s made life so much easier and now my hair is just not an issue and I’m happy to keep growing it.
by Gillian Verified Purchase
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Love the entire line!
The curl defining jelly is a favourite, and it works amazingly for my little one. And hold her curls all day long.
by S Verified Purchase
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Finally a gel I can fall in love with!
This is a gamechanger. I have lots of long, fine, mainly 2b wavy hair and have always struggled to manage frizz and create long lasting definition. Any other gel I’ve tried just weighs down my hair and makes it look lank and greasy. I tried this after kurlywavykaren on IG recommended it as her fave gel and am so pleased with the results, it’s given perfect, long lasting definition and frizz control on top of my fave curl cream with no residue at all. I think it works so well for fine hair types because it’s super light and runny. Will repurchase over and over! Also waaay more affordable than most I’ve tried with less success.
by cecily Verified Purchase
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