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TOO FACED

Too Faced Born This Way Soft Matte Foundation


Too Faced Born This Way Soft matte 24-hour foundation + oil control. This ultra high-performance foundation smooths skin's appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they'll think you were Born This Way.
About Too Faced

About Too Faced


Too Faced is a serious makeup brand that knows how to have fun! We believe makeup is power, giving you the freedom to express yourself and the confidence to take on the world. We give you the tools to create your own looks, find what you love & own your pretty. Plus, we’re 100% Peta-Approved! 


Discover our iconic Better Than Sex Mascara, trending Kissing Jelly Lip-Oil Gloss, viral Lip Injection Plumping Lip Glosses, and best-selling Born This Way Super-Coverage Concealer.


Too Faced

From the humorous company name to the products included in its range, Too Faced doesn't take itself too seriously. Too Faced cosmetics are fun, gorgeous, and PETA-approved.

Too Faced products combine cutting-edge cosmetic innovations with down-to-earth messaging. For Too Faced, cosmetics aren't about how clean your ingredients list is or how expensive your price tag is. It's about simple, effective products that are designed to make people feel good and bring out the best in everyone's natural features. Whether you're opting for their range of Lip Injection lip plumpers or their cult favourite Better Than Sex Mascaras, it's just as fun to browse and buy Too Faced cosmetics as it is to apply them.

Relive the excitement of childhood dressing up with Too Faced's fun cosmetics. Too Faced cosmetics encourage you to be bold in your beauty and to step outside your comfort zone every day. Discover a huge range of popular Too Faced cosmetics including Born This Way Foundation, Super Coverage Concealers, Cloud Crush Blushers and Chocolate Bronzers.