Bed Head was established in the ‘90s as the original rebel hair brand, challenging the polished aesthetic of hairdressing at the time. With a passion for creative experimentation and fearless self-expression, we turned the world of styling products on its head, making TIGI famous for breakthrough, powerful technology, and iconic packaging. Now, Bed Head has given a refresh to its iconic product range while keeping our creative and professional ethos. We have crafted new haircare products designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home. Our purpose is to unleash creativity through new awesome products. We champion creativity by inspiring others to express their individuality, unapologetically. So, at Bed Head we believe that if you want to be ruled by something Let it be your creativity! Let your creativity rule!