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Pattern Bestsellers

ABOUT THE BRAND

Pattern Beauty by Tracee Ellis Ross is here with a breadth of natural beauty and haircare products to fulfill, embrace, and celebrate the needs of the curly, coily, tight-textured hair community. We are based in the U.S., black-owned and black-founded. We promise to nourish your hair with effective products and cherish your strands with quality ingredients. Keeping your hair healthy and hydrated.