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About the brand

Noughty is a British, natural haircare and bodycare brand on a mission. We aim to meet and exceed the performance of any conventional haircare and bodycare products, with a more aordable, natural alternative. We’re BIG animal lovers at Noughty, so we don’t test on animals or use animal-derived ingredients in any of our haircare or skincare products, making them cruelty-free, vegan, and vegetarian-friendly, too. We are proud that all Noughty products are certified by Leaping Bunny, Cruelty-Free International and The Vegan Society. Each Noughty product contains a minimum of 97% natural ingredients and is packed full of naturals. Our plant oil blend is adapted for each product and includes oils such as shea butter, coconut oil and argan oil. Noughty is committed to supporting, respecting, and preserving natural resources wherever possible, within the constraints of our brand. This ethos feeds into our sourcing, where the promise is to always deliver product performance at an aordable price, using ingredients that are responsibly and sustainably sourced from ethical farms. So what are you waiting for? Go on, get Noughty!

'We choose to challenge the conventional while championing innovation in naturals' Lorna Mitchell, Co-Founder