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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Color Wow Root Cover Up - Platinum 2.1g
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Customer Reviews
5 stars rating 187 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 22 reviews
1 stars rating 25 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Amazing product
I use this when I put my hair back in a bun and it gives a fuller look to the hairline
by Lima Verified Purchase
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Overpriced
This is ok, but just ok nothing special but absolutely overpriced. I am sure other company's will soon start to replicate but with a more reasonable price point. I spend a lot on face and hair products and don't mind paying for higher end products providing they are worth the money. Would I buy it again, absolutely not.
by Princess Verified Purchase
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Not impressed.
This didn’t work at all on my brown hair! Little to no coverage. Not impressed for the price of this product.
by KF Verified Purchase
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Good product for brunettes
I purchased the blonde, it’s bit yellow and doesn’t really enhance my hair. I wanted to cover grey roots in my highlighted hair around my hairline and although it does in fact cover the grey it’s not a flattering shade. My friend has dark hair and uses a brown shade very successfully. Good product but not for me I’m afraid
by Jojorabbit 12 Verified Purchase
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Great
Little magic in a powder form, covers all the grey hairs in a very natural way, saves me from dieing my hair for a couple of weeks, highly recommended
by Roxana Verified Purchase
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Great product
This blends easily with my hair, super easy to use and covers my root re growth
by Strattybird Verified Purchase
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Natural cover
Best natural product for covering up grey roots. Covers well whilst looking subtle. Usually better to go a shade darker to ensure good coverage. Lasts well.
by RVD Verified Purchase
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Great for in between colours
Does cover greys with little effort, its a powder so can rub off a little but definitely does the job when needed!
by Lou Verified Purchase
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Great for between appointments
Good natural colour that helps cover my grey roots in between my hair colour appointments. Bit pricey but would recommend as I haven't tried anything better.
by Lori Verified Purchase
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Wouldn’t recommend
Overly priced for a product that doesn’t really work. I’ve just it as per direction but I am so disappointed. So expensive for what it is- I’ve used pigmented eyeshadows that have better results
by S Verified Purchase
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