ABOUT THE BRAND

As I Am Naturally is the best-selling, award- winning hair brand taking the natural hair community by storm. Formulated with the finest natural ingredients, As I Am has a growing legion of supporters in the UK and Europe, and in a few short years has become one of the go- to brand for quality products which combine nature’s finest botanicals with innovation and a scientifically advanced approach to haircare. As I Am, a range of luxurious, yet affordable products specifically catered towards women with naturally curly and coily hair textures, who take a very hands-on approach to looking after their hair. Products are infused with natural ingredients such as coconut oil, shea butter, royal jelly and natural botanical extracts to gently and effectively cleanse the hair, while injecting much-needed moisture the way nature intended.

*not tested on animals.